Assistive Technology Research Proposal Paper Example | Topics and Well Written Essays - 500 words

Assistive Technology Proposal - Research Paper Example or values within a targeted population while Quantitative research is mainly based on measurement of quantity or amount and is applicable on to phenomenon that can be expressed in quantitative form. (Kothari 2004) The research topic, â€Å"advantages and disadvantages of assistive technology†, seeks to find out opinions from the population therefore it qualifies to be a qualitative research rather than quantitative research. It engages the use interview schedules, closed questionnaires. These research interview instruments should be properly designed. (Denscombe1998) Before obtaining data it is necessary to come up with a sample size which should be the true reflection of the characteristic of the population targeted. Sampling is done to help save time, money among other resources. It is not easy to conduct research one by one to capture the entire population thus the necessity of sampling. (Kothari 2004) As noted earlier, qualitative research is concerned with qualitative phenomenon relating to or does involve quality. In order to obtain data the researcher will engage various techniques of; focus group interview, projective interview, and in depth interview. In depth interview is commonly used technique due to its effectiveness in collecting data in a given face to face research problem. During in depth interview the interviewer ask questions and the respondent answers, in this case the interviewer is considered student and the respondent is considered expert. (Denscombe1998) Researcher engage with the participant by posing questions one after the other in neutral manner to avoid leading answers. Interviewer pays attention to the responses given by the respondent and applying probing techniques where necessary to get more information. After the interview the data obtained shall be coded according to participant’s response to each question Focus group is mainly concerned with obtaining information that relates to community or sub group. Here two or more

Direct marketing Essay Example | Topics and Well Written Essays - 2000 words

Direct marketing - Essay Example Technology like the internet with its email facilities, websites and mobiles enable marketers to advertise directly to customers and potential buyers (Johnson 2005). Firms find it easier to market in such a manner because this sort of marketing helps them to target only those customers who would be interested in their products. Only those customers approach the outlets that have some sort of a keen interest in the products and this helps avoid window shoppers who waste time and therefore add to costs (Hyde 2008). This also helps in directly marketing efforts in a specific direction to specified people instead of mass marketing and going haywire with advertisements splashed all over the media like the TV, radio, billboards across cities and countries requiring exorbitant budgets(Kotler 2003). Direct marketing can be carried out in several ways which include directly mailing the customer, emailing , telemarketing etc. the benefits of direct marketing are several besides those mentioned above. The data of the customers of your product can be collected and it can even be purchased. This data is traceable, track able and can really help in further researching and improving the product and marketing methods. The preferences of the customers can be known and can be helpful especially when new products are to be launched (Thornton 1995). According to Kotler (2003) the downside is that since this data can be purchased, just anyone can purchase it and thus the consumers may get mails that they don’t want and may be irritated by telemarketing phone calls. The emails that the consumers get may not even reach the consumers who may disregard such mails as junk or block them out completely. The firms marketing in such a way may not know if the prospective consumers are reading the mails or discarding them but then again it’s a risk that every form of advertising incurs (Kotler 2003). Research shows that shifting to direct